Maps solve the problem of getting from point A → B. Taxi services address the same need, making them a perfect addition to our product ✦

We believe transactions will be a big part of our business ✦ That's why we decided to focus on relevant transactions for our users. We started with taxi orders.

↓ research. below is illustrating how users place taxi orders within our app

... it seems that ordering a taxi is not easy

↓ research. let's ask people

result. many people don't know they can order a taxi in Maps. they search for places and build a route here, then open the taxi app

↓ process. ok, let's add a taxi order button to the relevant scenarios (search / transit / routes)

taxi orders are growing! ↗

↓ process. what if we keep our users inside our app? but how? maybe fullscreen webview! ✦

↓ process. we need tariffs

↓ process. also payment methods

↓ process. and the order status

we'll use them for all transactions in our product

↓ process. what about my orders history? done ⤷

↓ process. our orders are growing ↑ but you do not seriously grow anything without an entry point on the main screen ✦

↓ process. pick up time and other features like in other taxi apps

→ result. our users love ♥ the native ordering of a taxi. we have a great result ✦