Maps solve the problem of getting from point A → B. Taxi is the same. It perfectly fits our product ✦

We believe transactions will be a big part of our business ✦ That's why we decided to dive into transactions that could be relevant for people. We started with Taxi.

↓ research. how people use taxi routes in our application?

... it seems to order a taxi is not easy

↓ research. let's ask people

...result. a lot of problems...

↓ process. ok, let's add Taxi to a relevant scenarios

taxi orders are growing! ↑

↓ process. what if we keep our users inside our app? but how? maybe fullscreen webview! ✦

↓ process. we need tariffs

↓ process. also payment methods

↓ process. and the orders status. we'll use them for all transactions ✦

↓ process. what about my orders history? done ⤷

↓ process. our orders are growing ↑ but you do not seriously grow anything without an entry point on the home screen ✦

↓ process. pick up time and other stuff like in other taxi apps

→ result. our users love ♥ the native ordering of a taxi. we have a great result